AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in the UK - Q4 2021
Discover the performance of the top 5 delivered meal kits and specialty foods apps in the UK on iOS during Q4 2021, featuring trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 delivered meal kits and specialty foods apps on iOS in the United Kingdom exhibited varied trends in downloads, revenue, and active users. Below, we detail the performance of each app based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery saw a fluctuating trend in weekly downloads, starting at approximately 14.6K in late September and dropping to around 4.6K by mid-December. However, there was a notable spike to 9.3K in the final week of December. The app maintained a steady number of weekly active users, starting from 120.5K in late September and ending the quarter with 116K, despite a dip to 88.3K in mid-December.
Gousto experienced a gradual decline in weekly downloads over the quarter. Starting at around 5.2K downloads in late September, the app's downloads decreased to 1.5K by mid-December, before rising again to 4.6K in the last week of December. The weekly active users also followed a decreasing trend, starting at 31.4K and dropping to 26K in mid-December, then rebounding to 29.4K by the end of the quarter.
The performance of Vivino: Buy the Right Wine showed a consistent increase in weekly revenue, peaking at $41 in early December. Weekly downloads began at 1.8K in late September and peaked at 4.8K in the third week of December. Similarly, the app's weekly active users surged from 14.2K in late September to 26.6K in mid-December, before settling at 22.9K by the end of the quarter.
Naked Wines had modest download numbers throughout the quarter. Starting at around 432 downloads in late September, the app saw a peak of 837 downloads in late November, before dropping to 214 by the last week of December.
The Midnight Delivery had a relatively stable download trend, beginning with 379 downloads in late September and fluctuating around this number throughout the quarter. The app saw a slight dip to 269 downloads in mid-December, ending the quarter with 355 downloads.
For more detailed insights and data, visit Sensor Tower.
